The redesign of directv.com has finally launched. Not only was there an aesthetic overhaul, but there was also a redesign of the entire back-end structure and CMS in order to streamline dotcom’s site management process, make updates more dynamic, and increase the efficiency of site maintenance. Take a look!
The fruits of all our hard work finally go live!
I worked with the 4 Corners team to conceptualize, identify our needs, design, and build a completely dynamic portfolio site. The beauty of the site is that it is a custom wordpress modification, designed to dynamically generate an infinite combination of pages based upon the needs and interests of the site user – who can navigate the site through exploration and a system of customized tags and topics. As the user clicks on points of interest, they are simultaneously served with related projects, discussions, and philosophies… illustrating the point that good design lives within a contextual environment. What’s particularly great about modifying wordpress in this way, is that you get a really secure database and CMS tool, while still having a completely dynamic site.
Visit the site here.
Conceptualizing and creating a custom interface for an internal IT central “Hub” for TD Commerce Bank. The main driver behind this site was creating a CSS-lite design based around the development of a custom CMS and backend structure for TD that would dynamically generate indefinite site modules in the fly.
The Beachheads / KEA / New Zealand Trade and Enterprise Evite.
Strategized and conceptualized a series of quick UI and marketing fixes to aid in the ease of usability for potential and new RGE subscribers.
Concepts, user flows, and strategies for a refresh of the German-based European dating and social community, iLove. For this project, there was a strong focus on UI, and the utilization of web 2.0 technologies for user customization and heightened functionality.
Concepts, brand positioning, new marketing position and web strategy for Crunch, an urban fitness center.
The primary focus of the redesign was to truly set Crunch apart from its competitors with a unique refresh of their brand and a solid use of Web 2.0 technologies for their web presence – including user customization, creating a social network based around fitness and the gym’s unique classes and instructors, and multi-platform accessibility.
Concepts, strategy and designs for a new Chase Small Business Credit Card web presence and “Card Finder” product.
Chase Small Business Credit cards needed to strengthen their position as a brand with small business notoriety (in reaction to a recent push from their competitors in the small business sector). After a series of tactical discussions we resolved to streamline their Small Business home page into something that was more a destination for news, marketing, and new product pushes. In addition, they needed to create a user friendly tool that would help in the arduous process of finding the appropriate small business credit solutions.
Proposal designs, brand identity and concepts for Blackberry’s developer network, Blackberry Builder. The developer network is not only a destination for tutorials, tools and downloadable resources for current and prospective mobile developers, but it also exists as a forum and a platform for virtual knowledge sharing, peer communication, collaboration, and up-to-the-minute news based around the Blackberry application development community.
A consultation of best practices followed up with a complete redesign of the home page and article page of TIME.com, allowing the user to have more functional and visual control of the content and additionally, allow them to be served with more customized content.
A complete overhaul and redesign of HallmarkMagazine.com, with special focus on redesigning landing pages for special features, video sharing, visually driven step by step how-to’s, and article pages with easy commenting and sharing features. The main focus of this redesign was to breathe life into a new and robust web presence for the magazine that would give its readership a virtual destination in which to share, read, learn and experience.
This project is a proposal forhere! Network’s New Magazine, included are the 6 yearly covers, the table of contents, one article with a double spread, and two misc. compilation pages (2007).
A new entertainment website is in the works, and here is an initial draft. (Aug. 2007)
Dante’s Cove serial show publication ad (2007).
Shelter movie key art/one-sheet (2007).
Tang Museum Opener Series Exhibition Posters (Set of 13) (6×9)(2001-2002)
Poster and 5×7 Postcard for 10FL Collective’s New Media Art Exhibition (2004)
Short digital video piece, duration 00′30 (2004)
This piece is part of a larger video installation. If interested please contact me for specs.
